Privacy Policy
This Privacy Policy explains how Desi Swag ("we", "us" or "our") collects, uses, stores and protects information when authorised users use our Facebook Pages messaging inbox application (the "App").
The App provides a central inbox through which authorised members of our team can view and respond to messages received by Facebook Pages owned or managed by our business.
1. Information We Process
When a Facebook Page is connected to the App, we may process information made available through Meta's platform and APIs, including:
- Facebook Page identification and account information;
- Messenger conversations and message content;
- The sender's Page-scoped identification information;
- The sender's publicly available name or profile information, where provided by Meta;
- Message dates and times;
- Images, documents, audio files or other attachments sent through Messenger;
- Message delivery, read and response status; and
- Technical information required to connect a Facebook Page to the App.
The App only accesses information necessary to provide its messaging and inbox-management functions.
2. How We Use Information
We use information processed through the App to:
- Display messages from our Facebook Pages in one central inbox;
- Allow authorised staff to read and respond to customer enquiries;
- Identify which Facebook Page received a message;
- Maintain conversation history and customer-service continuity;
- Assign or manage conversations internally;
- Troubleshoot technical problems;
- Protect the security and proper operation of the App; and
- Comply with applicable legal obligations.
We do not sell personal information obtained through Facebook. We do not use Facebook message information for unrelated advertising, profiling or data-broker activities.
3. User Expectations
Individuals provide information when they contact one of our Facebook Pages through Messenger. We process this information to respond to enquiries, provide customer support, process requests and operate our business communications.
Users should not send passwords, financial-account credentials or other highly sensitive information through Facebook Messenger.
4. Information Sharing
Information accessed through the App is available only to authorised personnel who require it to manage our Facebook Page communications.
We may use trusted hosting, database or technical service providers to operate the App. These providers may process information only as necessary to provide their services and must protect it appropriately.
We may disclose information when required by law, legal process or a valid request from a competent authority, or when reasonably necessary to protect our rights, users, systems or the public. We do not share information obtained through the App with third parties for their independent marketing purposes.
5. Data Storage and Retention
Information may be processed and stored on systems used to operate the App. We retain information only for as long as reasonably necessary to provide customer support, maintain relevant conversation history, fulfil the purpose for which it was collected, protect the App and meet legal or regulatory obligations.
Information that is no longer required will be deleted or anonymised, subject to applicable legal retention requirements. Messages may also remain available within Facebook or Meta's systems according to Meta's own policies and the settings of the relevant Facebook Page.
6. Data Security
We use reasonable administrative and technical safeguards to protect information against unauthorised access, loss, misuse, alteration or disclosure. These measures may include access controls, authentication, secure connections, limited staff access and server-security protections. However, no internet-based service or electronic storage system can be guaranteed to be completely secure.
7. User Rights and Data-Deletion Requests
Individuals may request access to, correction of or deletion of personal information held through the App, subject to applicable law and any information we are legally required to retain.
To request deletion of information associated with a Facebook Messenger conversation:
- Email us at irshad.rahimbux@emtelnet.com.
- Use the subject line Facebook Data Deletion Request.
- Provide the name used to contact our Facebook Page and identify the Page contacted.
- Provide any additional information reasonably necessary for us to locate the relevant conversation.
We may need to verify the requester's identity before processing the request. Once verified, we will process a valid request within a reasonable period and confirm the action taken.
Users can also remove or manage connected applications through their Facebook account settings. Removing the App from Facebook does not necessarily delete information previously and lawfully retained by our systems, so a separate deletion request may be required.
8. Facebook and Meta Platforms
The App communicates with services provided by Meta Platforms, Inc. The App and Desi Swag are not endorsed by or affiliated with Meta beyond our use of Meta's platform and developer services. Information collected and processed directly by Facebook or Meta is governed by Meta's own terms and privacy policies.
9. Children's Privacy
The App is intended for business communications and is not designed to knowingly collect personal information from children. If we become aware that information from a child has been collected inappropriately, we will take reasonable steps to delete it.
10. International Processing
Depending on the hosting and technical services used to operate the App, information may be processed in countries other than the individual's country of residence. Where applicable, we take reasonable measures to ensure that the information receives appropriate protection.
11. Changes to This Privacy Policy
We may update this Privacy Policy when the App, our practices or applicable requirements change. The revised policy will be published on this page with an updated effective date.